Portfolio
CD. Designer. Educator. Professional overthinker. Let's build something worth talking about.
4x the suicide rate. 1 in 4 seeking help. This campaign went after that gap — loudly. DTC National Award Finalist 2024.
I built an AI that gives feedback like a cranky CD. It roasts your work. You're welcome.
What happens when you give AI tools a corner store and a bunch of cats. Surprisingly delightful.
Password Protected
Brand identity for a proposed soccer team. The kit alone is worth the password.
Launching the first FDA-approved at-home treatment for molluscum contagiosum. Because parents have enough to worry about.
Making a rare condition feel less invisible. Password required — worth asking for.
A tiny businessman. Enormous flowers. Daily DALL·E practice that got oddly addictive.
Pharma work built to break a frustrating pattern. Ask nicely and I'll show you.
The print extension of UNF*CK — because sometimes a poster hits harder than a scroll.
Rare disease. Thoughtful branding. The kind of work that actually matters.
Pharma advertising that doesn't put you to sleep. Protected — email me.
Organs made of diamonds. Not a metaphor — literally AI-generated jeweled body parts. Daily series.
Environmental remediation company gets an identity as clean as the sites they fix.
A Shakespearean sloth kingdom short film. Made entirely with AI. Yes, really. All of it.
Pharma concept work done with real care. Protected — ask and I'll share.
Brand work for a disease that deserves more than generic pharma aesthetics.
Spec work. Real thinking. The kind of campaign you pitch because you believe in it.
A campaign that takes schizophrenia seriously — and doesn't look like every other pharma ad.
100-year-old orchard. New hard ciders. Branding that respects the history without getting stuck in it.
TV spots that skip the price tags and go straight for the feeling. That's the whole strategy.
Community banking doesn't have to look like every other bank. We proved it.
A parting gift for my son's lacrosse team. Treated every athlete like a pro.
Wine, festivals, and the Finger Lakes. Seasonal campaign work that actually makes you want to go.
A Passport Series for a music venue doing it right. Every poster had to earn its wall space.
Architecture firm walks in looking like everyone else. Walks out looking like themselves.
A brand for an org doing serious good — rebuilding neighborhoods, one building at a time.
Eight shows. One season. A full rebrand — every production got its own identity.
Classical music that looks as good as it sounds. Season campaigns for the Syracuse Symphony.
Rocky Bleier went to Vietnam, nearly lost his legs, came back and won a Super Bowl. We just had to tell the story.
Trade shows aren't exciting. We made them exciting. Subway maps, product mashups, bold icons.
Casino, boxing, fine dining, entertainment — weekly ads for all of it. Never a dull brief.
Six logos. Sixteen barns. The winning designs are literally painted across the county.
Teaching med students how to actually use diagnostic tools. Interactive, human, and surprisingly fun to make.
The archive collection. Old work, memories, and the creative journey that led to where we are today.
