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For a Wilson's disease awareness campaign, we created adlobs to inform healthcare professionals (HCPs) about the importance of looking beyond the often puzzling symptoms to consider Wilson's disease. This rare genetic disorder disrupts the body's ability to regulate copper, leading to dangerous accumulation in organs like the liver and brain. The animations invited HCPs to explore the world of Wilson's, where seemingly unrelated symptoms like tremors, personality changes, liver problems, and golden-brown rings around the cornea come together, leading to an unexpected diagnosis. By encouraging HCPs to consider Wilson's disease, we aimed to facilitate early detection and intervention, ultimately improving patient outcomes.
Art: K. Mann. Copy: Stef Hanley Digital Art: Drew Robinson @Spork Animation: Jeff Davis
No AI was used in the creation of these images