Men have 4 times the suicide rate of women, yet only 1 in 4 men experiencing anxiety or depression seek professional help. UNF*CK Your Feelings was built to change that.
This mental health awareness initiative employs bold messaging and influential voices to break down stigmas, using edgy, provocative language to engage men who might otherwise dismiss the conversation about therapy entirely.
Developed by Kevin Mann and Elyse Manosh.
The project includes digital web presence, social media, outdoor advertising (billboards, bus shelters, posters), and promotional items.
Visit the campaign: unfckyourfeelings.com
