A fundraising campaign for the Al Sigl Center in Rochester, NY — an organization dedicated to supporting nonprofits serving children and adults with disabilities.
The campaign featured Rocky Bleier, the former Pittsburgh Steelers running back who was drafted to serve in Vietnam, suffered serious injuries, and defied medical expectations to return to professional football.
Promotional materials featured a jumbotron sharing portions of his journey — designed to intrigue potential attendees and inspire support for the Al Sigl Center's mission.
