Fertility Hormone Concept

I had the exciting opportunity to art direct a pitch focused on a fertility hormone, aiming to visually communicate its essential role in the reproductive cycle. The concept, developed by another team, centered around an interactive periodic table, incorporating not only scientific elements but also the human aspect – the emotions and anticipation associated with fertility journeys.

My role was to bring this concept to life through a dynamic and engaging visual narrative. Leveraging AI tools like Midjourney and PIKA, I animated still images to create a captivating representation of cellular division, a blinking eye, and other key moments in the process. This was seamlessly integrated with the periodic table design and using After Effects to bring it all together, resulting in a powerful and informative piece that celebrates both the science of fertility and the emotional experience of individuals and families.