Trade show campaigns for two major George Little Management events.
Visual mashups that blend different products into unexpected combinations — a clock fused with a globe, fountain pens with wrapping paper, a day planner with an electronic planner. The strategy shifted perception that NSS is exclusively about stationery, framing it as a celebration of innovation and creativity. Simple, colorful icons with clean lines and bold colors helped attendees navigate the show floor.
Photography: Walter Colley
Inspired by iconic NYC subway signage — bold typography and recognizable color schemes paid homage to the city while enhancing navigational ease for attendees.
