The Insult Creative Director

Generative AI

Sometimes you build things because a client asks for it. Other times, you build something because you're curious what's possible.

A.I.den is an AI character designed to act like a cranky creative director — part roast comic, part creative partner. Rather than building a polite assistant, the goal was to capture the personality of a seasoned CD who has seen it all and suffers no fools.

"I didn't code it. I vibe-coded it. Used a no-code AI platform, fed it personality traits, shaped the tone, and adjusted the responses on the fly."

The result is a small testament to what happens when you stop overthinking AI and start playing with it.

Meet A.I.den →