Schedule

18 Apr 2009, Comments (0)

Author: Kevin312

1/12
Introduction
About you
About me
Syllabus
Grading
Assignment-bring in a good ad and a bad ad
1/14
Good ad bad ad review
Human Truths ppt
Assignment -creative quiz

1/19
MLK No Class

1/21
Build a bridge
Review creative advertising book
Assignment – 3 tactics – 3 examples
1/26
Review 3 tactics 3 ads
Lecture 180ppt
Assignment 1 UHAUL Print
1/28
Lecture -good work and where to find it
In class assignment – 100 Headlines
Windex
How to present creative work-
Tony Lowe video

2/2
Lecture “9 ways”
Present assignment 1 UHAUL Print
Present your own work at podium
Assign Assignment 2
JACK DANIEL’S MUSTARD
2/4
So,what do you want to do?
Art direction vs. copywriting
In class one-off team assignment
Burt’s bees

2/9
Present assignment
JACK DANIEL’S MUSTARD 2
Assign assignment 3
Weight Watchers
2/11
Lecture layout
In design/photoshop/illustrator
Finding images/fonts
In class one-off
TBD

2/16
Present assignment 3 Weight Watchers-
Assign assignment 4
YOU CHOOSE CABLE CHANNEL OUTDOOR
With words out door

2/18
Lecture-Agencies you should know
Agency Presentation Due
Lecture-outdoor
2/23
Present assignment 4
YOU CHOOSE CABLE CHANNEL OUTDOOR Outdoor
Lecture Diversity Hispanic agencies Agencies Specialized agencies
Lecture Long Copy
Assignment 5 Long Copy “Your Hometown”
Assignment Find long copy ad

2/5
Find Long Copy ad present
Assignment 5 Hand in Long Copy Out line
Lecture Diversity Hispanic agencies AA Agencies Specialized agencies
Direct Interactive

3/2
VCU Brand Center Presentation
In class assignment set up long copy ad In class

3/4
Assignment 5 Present Long Copy
“Your Hometown”
Layout on computer
Assign Assignment 6 Solarcain
3/9 – 3/11 Spring Break

3/16
Radio lecture
How to use Garageband
Assign Assignment 7 Radio
Safe Paw Ice Melter
Must be produced in Garageband or some other way.
3/18
Present Assignment 6 Solarcain

3/23
Present assignment 7 Radio
Safe Paw Ice Melter
Assign Assignment 8 -
TV ALDI FOODS

3/25
Lecture TV
In class 1 off
Hamburger Helper

3/30
Present TV
ALDI FOODS
Boards, Powerpoint or iMovie
Assignment 9
Planes Trains and Automobiles

4/1
Lecture portfolios Schools/Award shows

4/6
Show reel
Come to Mann on the Mountain

4/8
Present Planes Trains and Automobiles
Layout day
4/13
Layout Days

4/15
Layout Days

4/17
Portfolios Due for Review
4/27 (last class)
Present Agency Profile GROUP 1
4/21 MAYFEST

4/22
6th Annual Student Portfolio Review
4:30-8 in the Herg
4/27 (last class)
Present Agency Profile GROUP 2
FINAL PORTFOLIOS DUE AT THE END OF CLASS FINISHED ON COMPUTER.
POSTED ON Personal CARBONCOPY.com site
or personal portfolio website
Assignments
1 U-Haul
2 JD Mustard
3 Weight Watchers
4 OutdoorYOU CHOOSE CABLE CHANNEL
5 Long Copy – Your Hometown or destination
6 Solarcain
7 Radio – Safe Paw Ice Melter
8 TV – ALDI FOODs
9 Planes Trains and Automobiles
10 Agency Presentation