This is the home of Campdesign and Kevin Mann. Here I post what interests me from the world of advertising, design and culture. Have a look, feel free to leave a comment. Things change all the time, so come back often.
This is the home of Campdesign and Kevin Mann. Here I post what interests me from the world of advertising, design and culture. Have a look, feel free to leave a comment. Things change all the time, so come back often.
Seriously. You won’t believe this.
It’s from New Zealand, from about 10 years ago, by an agency named Meares Taine (seemingly now defunct, judging by my two-minute Google search). It’s for Xenical, a prescription drug for considerably overweight people. It is quite a crazy, literary, borrowed interest, roundabout sell. Jesus. Alerted to it by adme.ru.
copyranter: The most epically insane weight loss commercial ever made..
The Spring Semester is over, grading is done and the portfolios are posted.
I teach two classes at Newhouse. Portfolio One (ADV 401) is entry level and we learn concepting techniques, how to get ideas, how to make great ads that engage the audience and make them feel something. P1 students learn to make print ad concepts primarily. We focus on visual ideas, verbal ideas, billboards and long copy. Portfolio 1 students can elect to continue on to Portfolio 2, but they must pass a review of their work to get in. Lots of nice thinking in this group of talented individuals. See for yourself.
Here’s a link to Portfolio 1 portfolios.
After Portfolio 2, which is a little more advanced concepting, they return to me for Portfolio 3 (ADV431). The criticism is harsher, the expectation higher, and the level of finish is sharper. They do more integrated concepts, and even produce a TV spot with a TV/Video production class. At the end, they take the best work from all classes and package it into a portfolio that they can use to get a job.
You can see Portfolio 3 portfolios here.
You wanna hire one? Let me know. Have a comment to make? please feel free, The more feedback, the better.
Hey Check me out in the Sound of Music. One weekend left!
