Hiscock & Barclay

A Syracuse based law firm was looking to expand it’s presence from being a solid regional firm with special practice areas, to applying their expertise to other areas of the country. For that the team at Mindshare developed a new identity that was cleaner and more sophisticated than the previous and developed a website that could highlight the practice areas and link lawyers and information seamlessly throughout the organization. We developed the theme of “the law applied” to present the firm as a lawyers who don’t just practice the law, but also apply it to achieve results.

Identity

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Website

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Exterior Signage

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