The Boss Button

Here's a handy feature for all you watching at work.
It's called the boss button and when you hit it you get a screen that makes it look like you are doing doing something profitable.



very clever.

Go Badgers

Since my Hometeam Orangemen got snubbed by the selection committee, I am rooting for my Alma Mater Wisconsin Badgers.
Now that's a baddass logo.

U- Rah-Rah

Our Regional Branding Effort

Is this really the best this area can do? In the world of branding a region or destination, I have seen great stuff and I have seen some real crap. Here's another 86K steaming log for the pile.

What's so creative about New York's Creative Core? I am just trying to get my arms around what this is supposed to be saying and what I think it says. Read what the creators have to say here.
As I might say, they are "breathing thier own air."

A couple of issues:

Can you even read the word New York?
What does Real. Smart. Easy. mean exactly. What is easy? What is real. What are you talking about?

Aren't we tired of this tagline format? Doesn't Wrangler own that?

The Apple:
• Represents our ability to grow apples up here?
• It's a fruit that is not an orange.
• Its not the Big Apple, but it is green and probably sour.
• The core of the apple is the part you don't eat.

I guess out of everything you could say, this is what they came up with?
at the end of the day, I am mystifed. Who are they talking to. What are they trying to accomplish?
Would you put that on a t-shirt or use it in a sentance to describe to an outsider where you are from? The whole thing seemms misguided and unfocused.

Here's Karen Post at Brand Diva who puts it quite well.

As people and companies decide where to plop down their roots and cash, just like with any other buying decision they need to feel the emotional connection to their needs and the earned trust to reduce their fears.

Destination branding is about:
1) Clearly defining a purpose,
2) Being distinct,
3) Consistently communicating a persona, and
4) Delivering on a promise.

I wish this group had seen this before they got started. I see no promise delivered.


Here another regional effort that seems to have vanished.
how many of you remember Syracuse. Love it . Live it. It's all here.?

Our regional branding steaming pile is getting bigger every year.

Support the Arts

This is really cool. And i love Jackson Pollock

http://www2.blogger.com/img/gl.link.gifSpring Cleaning

I like this from Seth Godin

Weekend (useful) reminders

* Please turn your clock ahead (if local laws permit).
* Replace the batteries in all your smoke detectors.
* If you don't have smoke detectors, buy a few. They're really cheap now.
* If you can find some neighbors who might need smoke detectors, buy some for them.
* Take out your #1 and #2 credit cards. Call the number on the back and say, "I think I'm going to need to cancel my account because your interest rate is too high." Then wait silently. Watch what happens. Boom, I just saved you a few hundred dollars.
* Feel free to use that money to pay down your credit card debt. Or,
* make sure you have tenant's insurance if you rent. And,
* back up your hard drive.

Boom. Spring cleaning is done.


http://www.typepad.com/t/trackback/16739614

Creepy Snow Globes

If you are looking for gift ideas for me. This would be a good one.
See more

No more people dressed up as food, please.

This is one of the more freaky examples.
Adfreak has a list of the top 10

I guess people can get enough of characters dressed up in big foam mascot costumes.
(I have kinda warmed up to the Jimmy Dean sausage Sun though)

Side note
Here is a fascinating tale of working on the Jimmy Dean Account by Mack Simpson over at Adverb