I still love New York, you just need to take care of yourself a little.

It seems our state is lookin for an "aggressive agency" to revitalize the campaign.

The "I Love New York" tourism campaign was introduced by Wells Rich Greene, the first of 11 ad agencies to keep the campaign going.

The campaign has etched the "I Love New York" jingle in New Yorkers' memory, while graphics guru Milton Glaser's innovative use of a heart shape in the "INY" logo often has been copied since its debut.

Glaser said years later he thought his logo would fade away after a few months, but instead the image - trademarked and licensed for use by the state - has become a fixture of posters and T-shirts.

After 9/11, "I Love New York" was the rallying cry in a special TV commercial - featuring then-Mayor Rudy Giuliani, then-Gov. George Pataki and hometown favorites such as Yankees shortstop Derek Jeter - aimed at calming tourist fears. Glaser-designed "I NY More Than Ever" posters carried in the Daily News appeared in windows around the city.

Empire State said it will pick an "aggressive" ad agency "to market New York State as a premier year-round, multiseasonal destination" under a three-year contract to take effect in late April.

Eric Mower and Associates, which has a contract that expires next month, plans to submit a new proposal.

thats what the article says anyway.