RW Broad Group Logo
I recently had an old friend call for some help on creating and identity for his new real estate business. The RW Broad Group has developed an online community for sharing experience and expertise called the Portland Real Estate Cafe . I am sure it will work out for him. I hope the logo helps him achieve that success.
Labels: Work
posted by Camp Design at
Thursday, January 04, 2007
1 Comments:
I thoroughly enjoy working with Kevin, and know I'm getting great designs. It's great to hear from everyone I hand my business card to how much they like our designs.
As background on the logos Kevin created, I thought I'd share some of the communication objectives that I think Kevin's design delivers on.
First the Broad Group, is essentially my name. Having lived with this name all my life, I know how oftern it get's butchered: "Board" "Borad" "Brood" "Barbara" ... the list goes on. I wanted to have a visual clue that would help people get the name and get the spelling. We decided that the street sign was more appropriately mainstream than either the side of a barn or a woman.
The Cafe is all about trying to develop community. The idea is that you get a much better feel for an area if you can hear everyone's voice. The mosaic concept reinforces this desire, and I think the image is distinctly Portland and beautiful
4:23 PM, March 08, 2007
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